Pivottv Media Can Guide You Through, "Amazing Times"

Authors Note by Ken Adelson:

I wrote a few of these posts we’ve chosen to include on the PivottvMedia Blog to illustrate some experiences of the past. Truth be told, we’re solidly focused on the future. As we move into 2019-20, technology has grown at a breakneck pace.

We live in amazing times. In a new golden age of communications where real time content accessibility is changing the way we work, live and interact. New media technologies have blurred the traditional lines between broadcasting, print journalism, digital content, advertising and personal messaging. Sure, the old school broadcast world still exists, but it’s changing every day. Traditional broadcasters have turned the corner and no longer a question they have to be interactive to compete and need to reach people where and how they want to be reached. Any company, content owner or individual can also now be a “social” broadcaster, provide personalized, interactive broadband and wireless content to fans, clients, customers and friends. It’s an exciting new world in the way we live and communicate every day, with tremendous potential for new business and personal development but there is a catch.

Without the vision and tactical skills to strategically integrate new processes into traditional operations, develop new work-flow, devise efficiencies in production and use talent as never before across platforms to drive promotions and branding, broadcasters and content organizations of all sizes will find obstacles and detours on the road to anticipated financial or social media success. An environment that’s willing to change from “how it’s always been done,” has to be created.

Broadcasters, journalists, producers, editors, and managers need to possess a very different set of skills than they did just a few years ago.