Biography
Widely known in the sports world for his 25+ year career helping build the NBA into a globally-recognized sports, business and philanthropic property, Terry Lyons has successfully transitioned into a second career as an entrepreneur in the world of multimedia, sports technology/business, brand-building and communications consulting in the sports and entertainment fields.
During his 27 years at the NBA, Lyons worked closely with Commissioner David Stern and the NBA's talented staff to lead the league's international mission to maximize worldwide business, sports and media opportunities. Beginning in 1992, Terry supervised all international communications, public relations, and media activities and his work with the USA Basketball teams from 1992-2008 Olympic Games helped make the phrase "Dream Team" a part of sports lore. Terry’s business and media connections are spread throughout the globe and include a massive list in the United States and Canada.
Most recently, Lyons has delved into the sports technology world by co-founding Pivottv.media with his longtime NBA Entertainment colleague Ken Adelson and his associations with industry-changing Fantasy Sports technology start-ups. Throughout, Lyons consults with a number of select clients who all seeking to save time and money as they attempt to navigate the sports and entertainment industries. Through Pivottv.media, Lyons is available to help you build or re-build your sports marketing, communications, social media or corporate social responsibility programs.
He is a supporter of the Pan Mass Challenge annual bicycle race in his home state of Massachusetts, the Bill Belichick Foundation, the Jimmy Fund, MGH Hospital and The Foundation to be Named Later. In September of 2018, he Co-Founded of Boston Venture Community Sports (@BostonVCSports).